" If " coolness" can be achieved by the company, the reward is financial success."
Quelle: Book, Betsy: “These bodies are FREE, so get one NOW!”: Advertising & Branding in Social Virtual Worlds, 2004, URL: http://www.virtualworldsreview.com/papers/adbrand.pdf ( 10.01.2009)
Sonntag, 10. Januar 2010
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